Cafe Sales Analysis: 5-Year Report (2020-2024) Executive Summary This report provides a comprehensive analysis of sales performance for "Morning Brew Cafe" over the past 5 years (2020-2024). The data reveals consistent growth in overall revenue with seasonal patterns, successful product category performance, and opportunities for continued business development.

Key findings:

• Overall revenue growth: 45% increase from 2020 to 2024

• Highest performing product: Specialty coffee drinks (32% of total revenue)

• Peak business months: October through December (holiday season) • Customer visitation patterns: Highest in weekday mornings (7-10am)

• Most effective promotion: Loyalty program (28% of transactions) Revenue Trends Annual Revenue (2020-2024)

Year Total Revenue YoY Growth

2020 $342,856

- 2021 $372,940 8.8%

2022 $412,580 10.6%

2023 $458,720 11.2%

2024 $496,870 8.3%