Business Growth Strategies

Proven tactics, tested frameworks, and market-backed insights for entrepreneurs 

 This Week’s Focus: 

“Make in India & Export: Benefits, Business Growth & Challenges” 

India’s manufacturing and export potential is at an inflection point. 

The “Make in India” initiative isn’t just a government slogan — it’s a global business opportunity for  founders who want to produce locally and sell globally. 

1. The Macro Opportunity 

• India’s merchandise exports crossed $450 billion in FY 2024, with a target of $1 trillion by  2030 (Ministry of Commerce). 

• Key growth sectors: engineering goods, pharma, textiles, processed foods, electronics, and  renewable energy equipment. 

• Global trade diversification post-COVID has opened doors for Indian MSMEs in supply chains  once dominated by China. 

Year Exports (USD Bn) 

2020 313 

2021 394 

2022 422 

2023 451 

2024 468 

2. Benefits of Make in India + Export 

a) Cost Advantage: 

Lower manufacturing and labor costs compared to developed markets. 

b) Government Incentives: 

Schemes like PLI (Production Linked Incentives) and RoDTEP (Remission of Duties and Taxes on  Exported Products) reduce costs and increase profitability. 

c) Brand Value: 

Products labeled “Made in India” are gaining global acceptance in quality-conscious categories like  organic foods, handlooms, and engineering goods.

d) Foreign Currency Earnings: 

Export sales in USD/EUR strengthen margins when converted to INR. 

3. Business Growth Levers 

• Niche Specialization: Focus on unique Indian strengths — ayurvedic skincare, handloom  fabrics, precision engineering parts. 

• Value-Added Manufacturing: Instead of raw exports, move up the value chain (e.g., spices  → spice blends with premium packaging). 

• Digital B2B Marketplaces: Use platforms like Alibaba, IndiaMART Export, TradeIndia,  GlobalSources to find buyers faster. 

• Strategic Alliances: Partner with overseas distributors who understand local compliance and  consumer trends. 

4. Challenges to Navigate 

a) Quality Consistency: Maintaining global quality standards is non-negotiable. b) Compliance & Certification: 

• Food exports → FSSAI, US FDA, EU regulations 

• Industrial goods → ISO, CE Marking, country-specific certifications 

c) Logistics & Supply Chain: Shipping delays, container shortages, and freight cost  fluctuations can erode margins. 

d) Payment Risks: Working with new overseas buyers requires strong contracts, escrow  payments, or export credit insurance. 

5. Global Trade Insight 

• Top Destinations for Indian Exports (2024): USA, UAE, Netherlands, UK, China, Singapore.

• Emerging Markets: Africa (Kenya, Nigeria), Eastern Europe, Latin America (Brazil, Chile).

• High-Demand Indian Products: 

1. Renewable energy components (solar panels, wind parts) 

2. Specialty chemicals 

3. Organic tea, coffee, spices 

4. Electric vehicle components 

5. Handicrafts and sustainable home décor 

 Case Study: 

“From Local Factory to Global Supplier in 18 Months” 

• Business: Engineering tools manufacturer, Pune

• Action Steps: 

Upgraded to ISO 9001 & CE certifications 

Listed products on Alibaba & attended Dubai trade fair o Hired export consultant to handle compliance and shipping • Results: 

First US order worth $75K within 6 months 

Export share grew from 0% to 40% of revenue 

Expanded into 6 countries with recurring orders 

 Quickfire Action Steps for Founders: 

• Identify one product you can make globally competitive

• Research 3–5 target countries → understand regulations

• Join export promotion councils (e.g., EEPC, FIEO, APEDA)

• Get Import Export (IEC) code online  

• Build a digital export profile (catalog + certifications) 

• Attend at least one international trade fair in the next 12 months 

 Next Week: 

“How a simple packaging update can help your business grow” 

 To get featured, or to collaborate on consulting projects: 

Email: tkamsindustries@gmail.com