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Weekly Newsletter Issue 07 | 02 August 2025
Proven tactics, tested frameworks, and market-backed insights for entrepreneurs
“The Product Ladder Strategy: From ₹199 Entry to ₹1L Offer”
Want more revenue without chasing more leads?
Top solopreneurs and small brands are scaling to ₹10L+ by building a Product Ladder — a smart system of offers that gradually increase in value (and price), making it easier to sell big-ticket offers without cold selling.
What Is a Product Ladder?
It’s a step-by-step path that leads a customer from low-risk, high-value entry offers to higher-priced,more personalized core and premium solutions.
Tier | Offer Type | Example | Price Range |
|---|---|---|---|
Entry | Low-ticket, self-serve | PDFs, templates, starter kits | ₹199 – ₹999 |
Core | High-value service/course | Live workshops, 1:1 calls | ₹2,000 – ₹10,000 |
Premium | High-ticket transformation | Mastermind, retainer, done-for-you | ₹25,000 – ₹1L+ |
Why it works:
→ Entry offers build trust
→ Core offers solve the main problem
→ Premium offers give full transformation
→ You don’t need new leads — just deeper trust
How to Build a Ladder That Converts
Step 1: Start With the Premium Outcome
o What’s the biggest transformation you offer? (e.g., “Launch a profitable online store
in 30 days”)
o Break it into smaller, standalone results
Step 2: Create the Entry Offer
o Deliver quick wins (templates, guides, mini-audits)
o Example: A ₹299 “Niche Clarity Workbook” can be the first step to a ₹50K brand
bootcamp
Step 3: Build Trust in the Middle (Core Offer)
o Offer limited-seat live sessions, group coaching, or toolkits
o Ideal price: ₹3K–₹10K with bonus stacking
Step 4: Layer Follow-Up Funnels
o Use email/WhatsApp to guide buyers up the ladder
o Add time-limited upgrades, bonuses, or testimonials
Example 1: Handmade Clothing Brand
• ₹499 Festive Lookbook PDF
• ₹1,999 Styling Kit (DM to Buy)
• ₹7,500 Virtual Saree Styling Consult
• ₹29,999 Premium “Festive Capsule Wardrobe” Package
→ ₹12L+ in 3 months from a 1,200-member WhatsApp list
Example 2: Business Coach
• ₹349 “Find Your Business Idea” eBook
• ₹3,999 Weekend Bootcamp
• ₹9,999 Clarity + Monetization Sprint
• ₹75,000 1:1 Accelerator (3 months)
→ Doubled conversion rate after introducing low-ticket eBook
• Warms up leads before a high-ticket pitch
• Improves lifetime value (LTV)
• Reduces price friction
• Simplifies upselling — no “new selling,” just next-step guidance
• Works without ads when paired with lead magnets & email flows
Expert Tip:
Use this simple rule: Each offer should solve the next problem created by the previous one.
Example:
• “Find your niche” → “Build your first offer” → “Sell with a funnel” → “Scale to ₹1L/month”
Case Study of the Week
“From Freebie to ₹9.6L in 6 Months — via Ladder Funnels”
• Founder: Aanya S., Digital Branding Strategist
Strategy:
o Free Instagram Reel → Free PDF → ₹499 toolkit
o Email Funnel: 5-part drip with early bird offers
o Core: ₹5,000 live bootcamp (monthly)
o Premium: ₹75,000 1:1 mentorship
Outcome:
o ₹9.6L revenue in 6 months
o 18% moved from freebie to paid
o 40% of bootcamp users upgraded to premium
Key Lever: “Every piece of content had a CTA to the next step of the ladder”
• List all your offers → categorize into Entry / Core / Premium
• Build 1 lead magnet for each tier
• Add CTAs like “Upgrade Your Kit” / “Book the Full Session”
• Use scarcity: “Next 5 clients get access to the ₹1L offer at 50%”
• Automate funnel with ConvertKit, Gumroad, or WhatsApp flows
“The Pricing Psychology Playbook: How to Raise Prices Without Losing Sales”
To get featured, or to collaborate, work on consulting projects:
Email: tkamsindustries@gmail.com