Business Growth Strategies

Proven tactics, tested frameworks, and market-backed insights for entrepreneurs 

 This Week’s Focus: 

“How Better Packaging Led to Higher Business Growth” 

In crowded markets, your packaging is your silent salesperson. 

It’s the first handshake, the billboard, and often the reason someone picks your product over  another. 

Smart brands use packaging not just to protect products — but to increase sales, improve margins,  and build loyalty. 

1. First Impressions Drive Purchase Decisions 

A consumer’s first judgment is visual and emotional. 

• 72% of shoppers say packaging design influences their purchase decision (IPSOS, 2024).

• Premium packaging can justify higher pricing — even for the same product. 

Example: 

A D2C tea brand upgraded from plain pouches to eco-friendly tin jars with gold embossing → Sales  rose 38% in 2 months. 

2. Packaging as a Brand Story 

Your packaging should communicate: 

• Who you are (brand personality) 

• Why you’re different (USP) 

• What to do next (usage or follow-up CTA) 

Pro Tip: Add QR codes linking to recipes, styling ideas, or “How it’s made” videos — boosts  engagement and retention. 

3. Sustainable Packaging = Modern Appeal 

Sustainability isn’t a trend, it’s a sales lever. 

65% of Indian urban consumers say they’d pay more for sustainable packaging (Kantar,  2024). 

Switching to compostable, recycled, or reusable materials creates a premium perception.

4. Social Media Shareability

Eye-catching packaging turns customers into unpaid marketers

Make unboxing an experience — premium inserts, thank-you notes, or surprise samples.

Encourage hashtags or social tags for UGC (user-generated content). 

Example: 

A boutique jewellery brand got 1,200+ Instagram mentions in 3 months after adding a “Post your  unboxing & tag us” card. 

5. Packaging That Upsells 

• Include inserts with related products or bundle offers 

• Showcase premium versions to nudge upgrades 

• Use packaging real estate for loyalty program promotions 

 Case Study: 

“From ₹30L to ₹50L Turnover — Packaging as the Growth Lever” 

• Business: Premium Handmade Chocolates (Mumbai) 

• Old Packaging: Basic paper wraps, minimal branding 

• New Packaging: 

Magnetic closure boxes 

Gold foil stamping 

Inner printed brand story 

QR code linking to corporate gifting catalog 

• Results: 

66% jump in corporate gifting orders 

21% higher repeat purchase rate 

Successfully increased price by 18% without losing customers 

 Quickfire Action Steps: 

• Audit your current packaging for brand story, premium feel, and practicality

• Test adding one premium packaging element per quarter 

• Include CTAs and QR codes for upsells or engagement 

• Track how packaging upgrades impact AOV (average order value) 

• Turn unboxing into a shareable, social moment 

 Next Week:

“Micro-Branding: How Small Design Tweaks Create Big Revenue Shifts” → The little branding changes that move the sales needle 

 To get featured, or to collaborate on consulting projects: 

Email: tkamsindustries@gmail.com